Friday, April 11, 2008

Affiliate Marketing Programs - Get The Facts And Information You Must Have

When it comes to internet marketing today, affiliate marketing has become recognized as one of the easiest ways to make money online from the comfort of your home. Thousands of people around the world are able to replace their full time income with affiliate marketing programs. The reason it has become so popular is the fact that you do not need your own products to get started. For many people this solves the "what next" syndrome. Most of us got started online trying to learn how to market on the internet only to find that we didn't have products to market and sell. Affiliate marketing has solved this problem. You can find literally thousands of affiliate programs online today. From the smallest business owner to the corporate giants of the business world. If you're not sure this is true, go to any web site that sells products or services to the mainstream. You will find they have an affiliate program somewhere listed on the site. Companies like Amazon, EBay, Target, Pay pal, and even Wal-Mart all have affiliate programs.

Over the last couple of years ,you will find that even the smallest business on the internet probably has an affiliate program. The first thing you have to do is to find products that you have an interest in. It is always easier to market products that are of particular interest to you. You may even have some previous knowledge on the product subject. Then all you have to do is make sure the company that you are signing up with is reputable. If you are just starting out, the best thing to do is sign up at a place that has been around for a while and is known for processing payments properly. Start out by going to places like Click bank or Commission junction. Also, do a google search for affiliate programs to get a lengthy list of possibilities. Once you have decided on a product to promote, then the real work begins. The big secret.

The secret to affiliate marketing is simple. There is no secret. Successful internet marketers have been creating this huge buzz around affiliate marketing lately. Its almost as if affiliate marketing is its own unique entity. Almost as if it where separate from the rest of the internet marketing community. What many people do not understand is that affiliate marketing is no different than internet marketing. The only difference is that you are promoting someone else's product. That's it. No more and no less. There is so much over priced information on the internet about how to make a fortune with affiliate marketing that it becomes overwhelming to the new or average marketer starting out online. Here's what you really need to know without all of the hype and fluff.

Successful affiliate marketing requires the same tasks to be done as any online marketing venture. First, you will need a capture or squeeze page to start building your own list of customer email contacts. The first mistake people make when starting an affiliate program is that they usually only promote the web page that is given to them for free. The problem here is you cant track your results. Most importantly, most marketers have their own squeeze page, so as you are driving traffic to that web page you are helping them further grow their own list. Not yours. That's how they get you to build their business. Pretty clever right? So you are promised a commission for your sales efforts, and all the while building someone else's business. So in a nutshell its like this. You spend your time and effort to drive traffic to a web site. You flood the internet with all of your marketing ideas and promotions. Then you receive only a portion of the profits. Not a bad gig if you can get it. Right. So I strongly suggest if you are going to take the time and effort to market someone else's product online, accept no less than 60% for your efforts.

Second, you will need a plan to start marketing your product to the public. There are many ways to get the word out about your product or service. I personally love free advertising. It does take a little longer to get up to speed, but in the end the results are usually the same. I have friends of mine that love to use pay per click advertising. (PPC) Often using ppc the results will vary and you always need to keep track of your budget to make sure that your paid leads are actually worth the money you are spending. The great thing about pay-per-click is that the advertising is in front of a very targeted audience. So basically it comes down to your financial budget and the forms of marketing that you wish to try out.

Next you will want to set up your own capture page. If you are not skilled at making a web page that's ok. There are several free resources online that are basically a copy and paste format. By having at least one page of your own you will be able to start generating your own customer list. This is ideal for you because if you want you can still use the free affiliate marketing page and be generating your own customer base at the same time with your capture page. This is the most important step for all successful internet marketers. Think about it like this. You may only have one product in mind. What about future products. Eventually you will need to market different products. How great would it be to have a list of 1000, 2000, or even 10,000 people who have already agreed to receive email from you. This is the real goldmine. When you here that its all in the list, that's the truth. If my house was on fire, the first thing I would grab, other than my family members is my list. This is how you build long term customers my friend.

I could write all day about affiliate marketing, list building and internet marketing in general. I truly hope this information has been helpful to you. If you read it closely you will save yourself time, money and lots of lost effort that could otherwise be used usefully. I cover many marketing topics as well as a free affiliate marketing course on my blog. Stop listening to all of the so called gurus and just focus on the task at hand.

Thursday, February 7, 2008

Affiliate Marketing

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.
Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners.Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, email marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques like publishing reviews of products or services offered by a partner.
Affiliate marketing — using one site to drive Traffic to another — is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

Wednesday, February 6, 2008

Types of Affiliate Marketing

Affiliate Marketing is classified into many types. All kinds fall under two basic categories. These are pay/click and pay/performance.

Pay/Click

It is also called PPC. It is considered to be the easiest and most popular affiliate marketing method. This is the greatest thing for small websites. With this method the affiliate marketer places the banners and text ads of merchants on his website. The affiliate is paid for every click made on these banners. When any visitor clicks on these banners and visits the merchant website, the affiliate gets credited. It is not essential that the visitor makes a purchase. However, the typical earning for a single click is very small, usually less than one dollar.

Pay/Performance

Pay/performance affiliate marketing, also called PPC, is extremely famous among big affiliates and all types of merchants. In this method the affiliate gets credited only when any visitor from their affiliate id performs the required action. This required action may be a purchase or becoming a member of a merchant website. This method is very good for the merchants because they will only pay when they are paid. For affiliates, it is attractive because they are getting a good share in the sales of merchant products. The usual share is about 15-20% of sale.

If we classify the affiliate marketing on the basis of depth, then it can be divided into 3 classes. These are single-, two-tier and multi-tier programs. Another type is the one in which an affiliate marketer is paid for every sale that is made by a person referred by him. This is called residual income affiliate marketing. Let us study these types in detail.

Affiliate Marketing: 1-Tier, 2-Tier & Multi-Tier

In an affiliate program of single-tier nature, the affiliates get the commission, only, for the visitor´s traffic or sales to the merchant´s website. Pay/performance and pay/click fall under this category.

Talking about Two-tier marketing, the affiliate gets the commission for every action done by the visitors referred by him. Plus he will get the profit whenever some other affiliate, referred by him, gets the commission. So in this way affiliate is earning directly as well as indirectly.

The multi-tier marketing is the same as two-tier marketing. But in this type, the affiliates get the commission for the sales made by their affiliated affiliates in multiple tiers. The depth of this type may be unlimited.

Residual Income Marketing

In this type of marketing, affiliates get the commission for every sale that his referred person makes on the merchant website. The only requirement is that on the first time visit, the person should come from the affiliate link of the affiliate. Next time if the same person visits the merchant website, even without using the affiliate link, the affiliate will be paid for every sale made by the visitor. The question that arises is how the merchant will know the affiliate id. The answer is very simple. On the first visit of the person from the affiliate website, a cookie is created on the computer of the visitor. This cookie stores the affiliate id of the affiliate. This cookie usually expires after 3 months. In some cases it may be longer. Whenever a visitor visits the merchant website, the visitor´s computer is checked for the existence of any previously created cookie. If the cookie is found, the affiliate id is retrieved from it and the affiliate gets credited for any purchase made by the visitor.

Tuesday, February 5, 2008

Top 5 Worst Affiliate Marketing Mistakes to Avoid

Affiliate Program Marketing is an agreement between a merchant web site and their affiliate webmaster to share profits. The webmaster promotes the merchant's web site and in return, the merchant pays a commission to the webmaster for every new referral.

It's pretty easy to get started with affiliate marketing on the Web. It's also easy to make mistakes. Let us look at the common affiliate marketing mishaps that webmasters need to avoid if they want to succeed in this business.

AFFILIATE MARKETING MISTAKE #1: CREATING BANNER PAGES. This means a web page or pages that have virtually nothing but affiliate banners in them. The webmaster hopes they will get many clicks by displaying many banner ads. What they don't know is it has been scientifically proven that surfers habitually IGNORE banner ads.

AFFILIATE MARKETING MISTAKE #2: ADVERTISING PRODUCTS THAT HAVE NOTHING TO DO WITH YOUR SITE. A webmaster hears about this great poster affiliate program that pays commissions to multiple tiers and gives away free posters. So they sign up. But their web site has nothing to do with posters. Are they going to make any profit? No, they won't.

AFFILIATE MARKETING MISTAKE #3: SELLING PRODUCTS YOU HAVE NEVER USED. Once a potential buyer asked a web merchant, "How many pages is that ebook?" The reply: "Sorry, I don't know and I don't have time to check. " That's a true story. Do you think the would-be buyer purchased the book? No, they didn't.

Never sell something you either don't understand or don't care about!

AFFILIATE MARKETING MISTAKE #4: CHOOSING THE WRONG NICHE. Whatever product you're thinking of selling, trust us, you're not the first. Or are you? Do a keyword search using a Keyword Tool and you'll know. Web site owners often target broad niches that have many other sites competing for them. As a beginner, you're better off with a tight yet profitable niche.

AFFILIATE MARKETING MISTAKE #5: NOT PROMOTING YOUR WEB SITE. We once heard an affiliate marketer complain, "We don't get a lot of hits." As it turned out, their web site was not search engine optimized, and they had never registered their web site with any niche directory.

Too often, naïve web site owners and affiliate marketers think they just have to make their web site, post links and then sit and wait for money to come. It doesn't happen that way. You can't ignore SEO and site promotion in affiliate marketing. It is an ongoing process.

Affiliate marketing on the Web takes work and effort just like any other. It's not a "get rich quick" scheme. The real secret to affiliate marketing is simply—work hard and know your topic. And that's true for everything else!

Friday, December 14, 2007

Tips for Becoming Successful Super Affiliates

Becoming a super affiliate can be a more lucrative venture than a regular affiliate. The possibility is estimated at twenty times greater than most affiliates. However, being a super affiliate entails a lot of responsibility. You should have initiative in order to be included among the best super affiliates. Likewise, you should have your own team of web designers, content writers, SEO professionals, and an email marketing scheme.

Internet marketing can be quite challenging. You need to follow a certain path if you want to make money online. Super affiliates excel in setting goals. To become successful in Internet marketing, you should realize your assets. Although it is time consuming and costly, outsourcing work can be a primary consideration.

Let's say that you are good in content writing but have no knowledge of HTML, then what you can do is hire another person to do the job on your behalf. Although you could easily master HTML, it will be time consuming. You can learn all the tools of the trade along the way so there is no cause for worry.

Super affiliates are not worried about making mistakes instead focus their mind on achieving results. It is important to look at your statistics from time to time. In this manner, you can have an idea on what product to replace or when the change will be implemented.

In addition, you need to consider the various mistakes being committed on the Internet. Most of us have the habit of starting up the business with an ugly site. It may not be as refined as those of Internet marketing professionals or that of super affiliates. However, improving your site can be learned along the way.

Because of this, you should be ready to commit errors, make them as a lesson, and proceed. Avoid making ethical errors. You may have the ability to separate the right from the wrong, but if the project seems ethical, set it aside and continue on.

In order to become successful as a super affiliate, you should learn how to day dream or procrastinate when you are relaxing. Otherwise, you can work on the more challenging jobs or get another person to work for you.

When you have established your site and is fully functional, you should purchase a tracking program which can monitor the direction of the traffic, productive keywords, problem areas, and amount of traffic. This will help you make future plans as far as your business is concerned.

There are various ways in which you can take advantage of Internet marketing. By being a super affiliate, you have an opportunity to make huge money online.